Study Description

Wisconsin Consumer Attitudes Regarding Acceptance of
Food-Related Biotechnology, 1990.

CATALOG NUMBER:
CA-051-001-1-1-United States-DPLS-1990

TITLE:
Wisconsin Consumer Attitudes Regarding Acceptance of Food-Related Biotechnology, 1990.

BIBLIOGRAPHIC CITATION:
Douthitt, Robin. Wisconsin Consumer Attitudes Regarding Acceptance of Food-Related Biotechnology, 1990. [machine-readable data file]. 1st DPLS ed. 1997. Madison, WI: College of Letters and Science Survey Center. University of Wisconsin. [producer]. Madison, WI: Data and Information Services Center (DISC). University of Wisconsin.[distributor], 1997. 1 data file (1056 logical records), plus accompanying documentation files; <http://www.disc.wisc.edu/archive/bgh/index.html>; ().

ORIGINATING ORGANIZATION:
College of Letters and Science Survey Center. University of Wisconsin-Madison.

DPLS SOURCE:
Professor Robin Douthitt. School of Human Ecology.University of Wisconsin-Madison.

UNIVERSE TO WHICH DATA PERTAIN:
Wisconsin residents (18 years or older) living in a household and are responsible for food purchasing decisions in the household.

DATE OF DATA COLLECTION:
1990

SAMPLE DESCRIPTION:
area probability sample

SURVEY METHOD:
Computer Assisted Telephone Interview

NUMBER OF DATA UNITS:
1056 cases

TYPE OF FILE:
Numerical

DATA PROCESSING NOTE:
The data were stored in two files when they were first received from the PI. The first file contains variables 1 to 106g and the second file contains variables 107 to 998b. These two files were merged by respondents' case ID. The new merged file includes all the variables and has a logical record length of 90 columns. Tests were performed on the new file and it appears in good condition.

MODE OF STORAGE:
CD-ROM and online; logical record in ASCII format

REFERENCE MATERIALS:
codebook file, questionnaire file and frequency files

PUBLICATIONS:

  • Douthitt, Robin. "Recombinant bovine growth hormone: a consumer’s perspective." La Follette Issues. Robert M.La Follette Institute of Public Affairs, University of Wisconsin-Madison, 1991.
  • Zepeda, L. and Robin Douthitt. "Labeling milk from rBST treated cows: returns to Wisconsin dairy framers from product differentiation." Presented: Cincinnati Ohio, the American Council on Consumer Interest Annual Conference, 1991.
  • Douthitt, Robin. "Commercial growth hormone use in dairy cows." Advancing the Consumer Interest, 4,1 (Spring 1992): 11-16.
  • Grobe, Deana and Robin Douthitt. "Consumer acceptance of recombinant bovine growth hormone: interplay between beliefs and perceived risk." Journal of Consumer Affairs, 29,1 (Summer 1995): 128-143.
  • Grobe, Deana. "Consumer acceptance of recombinant bovine growth hormone: an empirical look at an interplay of consumers beliefs and perceived risks on the acceptance of rBGH." Master Thesis, Department of Consumer Science, University of Wisconsin-Madison, 1992.

ABSTRACT OF CONTENT:
Wisconsin is the leading dairy producing state in the nation. In 1989 and 1990 the issue of synthetic growth hormones used in the dairy industry was widely covered by the mass media. Wisconsin residents have been exposed to information from all sides of the issue. Therefore, they make an ideal population to study potential consumer response to the hormone's commercial use. Between February 26 and May 9 of 1990, a telephone survey was conducted to collect such information. A sample of 1,056 randomly selected households around the state was drawn. In each household an adult person (18 years or older) who made most of the household’s food purchasing decisions was interviewed by telephone. Information about their awareness of bovine growth hormone (rBGH) and bovine somatotropin (BST) usage on dairy cows and their opinions on mandatory rBGH labeling was collected. They were also asked how the price increase in non-rBGH treated dairy products would affect their milk purchase. The response rate of the survey was 69.2 percent, and approximately 75 percent were women. The average respondent was 46 years old, had one year of education beyond high school, and lived in an urban county (population over 100,000).

GEOGRAPHIC COVERAGE:
Wisconsin

DESCRIPTORS:
synthetic growth hormone, rBGH, BST, consumer attitudes

CLASSIFICATION:
Unrestricted.